the harley school

Get ready. Navigating challenges in the future will require minds capable of acrobatic leaps and non-linear connections. Three- and four-year-old brains are expert at both. The Harley School Nursery focuses on school readiness—balancing both the social and academic skills that will prepare kids for whatever lies ahead. My creative collaborator on this project was freelance writer Dan Mulcahy. 

 
 

Challenge

Education experts at The Harley School understood exactly what made their nursery program unique and effective. We needed to find a friendly way to sell an academic-sounding methodology to parents with little kids. And stand out in the mail (the school’s marketing tool of choice).

solution

A DM campaign of quirky Q&A combined with playful design made for standing-room-only info sessions.