dottie & rose

An elegant revival. Dottie & Rose’s founder had a love for vintage costume jewelry and a thing for hunting it down all over the globe. With a designer’s eye and a creative spirit, she began creating one-of-a-kind hair jewels out of the beautiful gems she found—and the D&R collection was born. My creative collaborator on this project was writer Robin Lohkamp.

 
 

Challenge

Introduce the vintage fashion curious to D&R online and grow relationships with wholesalers looking for unique, well-made pieces with an interesting past life. With so much mass-produced ‘hair jewelry’ already out there, we needed to connect to those searching for one-of-a-kind options imbued with the past.

solution

Develop an elegantly adventurous brand story behind D&R hair jewels to share through an e-commerce site powered by Shopify, a leave-behind for wholesaler meetings that doubles as a POS tool for retailers and stationery that makes IRL correspondence beautiful.